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Super Bowl XLVI advertisers will appeal to consumers on second, third and fourth screens during the game

The big game may be a week away, but Coca-Cola’s iconic polar bears have already invited fans to a watch party, Lexus kicked off its LexusTweetDrive Twitter game and a chorus of dogs have been barking “The Imperial March,” Darth Vader’s ominous theme music, on Volkswagen’s Facebook page.

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Super Bowl XLVI advertisers will appeal to consumers on second, third and fourth screens during the game

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