Man meets moisturizer: Firms tweak ads to appeal to new breed of male vanity

Everyone wants flawless skin, flat abs and a fab rear, but men don’t always admit it. So, companies that sell products promising to help guys lose weight, conceal bloat and enhance skin have to walk a fine line between men’s vanity and masculinity. But how do you market moisturizer to the Marlboro Man?

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Man meets moisturizer: Firms tweak ads to appeal to new breed of male vanity

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