Close Menu Navigation
Open Categories Menu Disney goes ‘transmedia’ for iPad generation
- 12 September, 2011 -
- ad, General Post, kids, office, racing, Video -
- Tags : africa, behaviour, chief-marketing, europe, internet, middle, middle-east, she-explains, their-behaviour, tricia-wilber, walt
- 0 Comments
Adults are changing their behaviour but kids are born into this,’ says Tricia Wilber, the Walt Disney Company’s chief marketing officer for Europe, the Middle East and Africa, as she explains how so many young consumers are not just embracing the internet, smartphones and video on demand. They have never known anything different.
Read the original here:
Disney goes ‘transmedia’ for iPad generation
